Partners in Entrepreneurial Pathways 2.0: Beyond the Business Plan

Upon completion of the 11-week course, learners receiving college credit will be able to…

• Demonstrate an understanding of what branding a business entails and utilize that information to develop a consistent brand for their business venture.
• Examine graphic design and website develop tools, strategies, and best practices and demonstrate learning through crafting graphics and narrative website content.
• Effectively identify, and create an action plan around, avenues to stay attuned to their target market(s).
• Demonstrate an understanding business certifications and listings and utilize that information to develop a market visibility action plan.
• Determine what marketing channels may be utilized to best position their products/services in an online environment.
• Identify what steps must be taken to keep their business ventures secure in an online environment.
• Examine online sales (e-commerce) best practices and payment methods and utilize learning to identify methods that will best showcase their business, products, and services.
• Effectively summarize how relationship-building is relevant to them and the impact it can have on their business.
• Identify steps to achieve operational excellence and sustainability.
• Demonstrate an understanding of key measurements to business financial health.
• Identify significant risks businesses face, or may face, throughout their business’ life cycle and apply that understanding to their own business ideas/ventures.
• Explain employment pro and cons that they must consider in the position of becoming an employer.
• Examine the projected life cycles of their business ventures and utilize that understanding to draft a phased plan to transition or exit.
• Demonstrate an understanding of the relationship between the economy and business and utilize that knowledge to identify challenges and opportunities this will present for their businesses.